Most of the 260,000 drivers who zoom past on a typical weekday likely don’t realize the significance of the sign. “People are like, ‘Who’s Rosie?” said John Novak, 61, founder of Novak Construction.
“Then I tell them the story. I tell them there is a pretty sick little girl and we put it up for her.”
The megawatt gesture has meant a lot to the Colucci family.
“It gives me a lot of strength, just knowing people care and that they’re praying for her and they stand behind us in our fight,” said Rosie’s mom, JoAnne Colucci, 50.
“The sign is not just a sign,” she said. “It’s hope.”