To show support for “Connor the Crusher,” WWE will raise awareness for Pediatric Cancer Awareness Month throughout September with a special campaign. McMahon will turn her social media profiles gold, the internationally recognized color for pediatric cancer awareness, and will proudly display gold ribbons to show her support for finding a cure. Other parts of the campaign to spread awareness have not yet been revealed. Before campaign kicked off Sept. 1, McMahon published an article on Huffington Post Aug. 28 about Connor’s lasting effect on her.